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250K concertgoers will wear RFID-enabled wristbands at Bluesfest

More than a quarter-million concertgoers will wear RFID-enabled wrist bands when Canada’s largest blues festival takes place from July 4-15. By adopting RFID cashless payment and access control technology, music fans attending the RBC Royal Bank Bluesfest will be able to use their RFID wristband to pay for food, drink and other goods during the 11-day festival.

250,000 concertgoers will wear RFID-enbaled wristbands at the RBC Royal Bank Bluesfest.

Ticket holders will benefit from much faster access into Bluesfest and shorter lines at food, beverage, and merchandise outlets. The RFID chips securely store their entrance tickets and prevent counterfeit ticketing. In addition, the system provides Bluesfest organizers with a next generation platform for future creative initiatives with sponsor partners and artists.

The technology is being provided by Montreal-based Intellitix, which activated one million RFID wristbands at North American shows last year. The company counts Coachella, Bonnaroo and Lollapalooza among their clients in the U.S., in addition to Le Festival d’été de Québec.

This year, Intellitix expects to activate three million RFID wristbands at shows in North America and Europe. The Intellitix RFID technology solution includes access control, social media integration and staff management.

“Just as Bluesfest is renowned for its progressive line up, greening policies, and the admirable charitable work it undertakes, adopting our technology shows it innovating again, at yet another level,” says Intellitix head Serge Grimaux.

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