RFID Talk Blog

Andy Awards turn to RFID to power social media

The ADVERTISING Club of New York’s 48th annual ANDY Awards, one of the most coveted and respected creative awards shows in the world, will utilize RFID to provide attendees with a live social media experience at this Thursday’s event in New York.

During the major Show & Party event, where winners are unveiled by jurors from some of the hottest agencies, attendees will be able to interact instantaneously via social media forums like Facebook and Twitter.

An RFID kiosk enabled social media experiences at a recent Mercedes event.

The ADVERTISING Club selected dwinQ, a spinoff of RFID service provider ODIN RFID, to provide the infrastructure for attendees to share the event in real time. The company’s automated photography systems use RFID as a single sign-on to social media outlets.

“This means attendees don’t have to think about connecting with their friends – it just happens,” says Patrick Sweeney, President & CEO of dwinQ.

Attendees receive an RFID VIP pass in their registration package and then log on to Facebook. Within 15 seconds they are registered and can use their VIP pass to upload pictures in real time, check-in to parts of the event, and Like things in real time. dwinQ also provides survey kiosks for additional online engagement and detailed back-end analytics.

The ANDY’s, famous for their stellar jury and international prominence, recognize creative excellence in advertising. Since the followers and participants are global, event management selected dwinQ to provide a real-time and seamless social media experience for attendees.

“We were looking for an ambient social media technology that could capture the moment,” says Gina Grillo, President & CEO of the ADVERTISING Club.

Sweeney’s new venture has already worked similar events for Mercedes-Benz, Toyota, Southwest Airlines and Vail Resorts. dwinQ has invested more than $35 million in its cloud-based software platform. A typical social media experience amplified by dwinQ will generate three to five times the attendance in created stories which usually result in high interactions per story on Facebook.

“It’s a great privilege to be chosen by The ADVERTISING Club to instantly share  the event and capture the many unique moments at the ANDY’s,” says Sweeney. “We’re excited to be helping people share their experience with their social graph in real time on Facebook.”

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