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Intellitix and Metapay combine for RFID-enabled concert tickets

Concertgoers are in for a special treat at many North American music festivals this summer. RFID-enabled wristbands will not only allow for seamless entry into events like Coachella, Lollapalooza and Bonnaroo, but will also enable patrons to buy merchandise, beer and other items with a flick of the wrist.

RFID solutions company Intellitix and cashless payment specialists Metapay have joined forces to provide next generation cashless payment systems at live events.

Last year, Hungarian-based Metapay serviced four million transactions at festivals including Sziget and Heineken Balaton Sound, while Intellitix activated more than one million RFID wristbands at North American festivals. This year, Intellitix expects that number to grow to three million in North America and Europe. The Intellitix RFID technology solution includes access control, social media integration and staff management.

The market for RFID-enabled concert tickets is huge. According to published reports, 38 million people attended concerts in North America alone in 2010.

“The response to our cashless payment systems has been so positive that this strategic alliance will allow us to comprehensively service our existing and prospective clients, many of whom are looking to trial or implements these revenue-generating solutions shortly,” says Serge Grimaux, who heads up Intellitix. “Cashless payment systems, which bring a wealth of benefits to event organizers, are one of the game-changing environments made possible via RFID, and working closely together will allow us to realize this new reality even faster.”

According to Intellitix, its custom built portals can validate over 2,000 RFID devices per hour, drastically reducing wait times for concert goers and allowing them to spend more time inside the venue, which can lead to increased revenues for concert operators in the form of greater concession sales.

Customers will have the ability to load funds onto their RFID-enhanced wristband at the time they purchase tickets online, or when they arrive at the show. RFID is playing a larger role in the burgeoning concert and events market. In addition to easing the flow of fans entering events, concert organizers are benefitting from RFID as well. Concession stands, for example, are looking to tag event merchandise to simplify laborious inventory tasks as stock moves from city to city during concert tours.

The WaterWheel Foundation, the charitable arm of rock band Phish, is using RFID to better control inventories of T-shirts, caps and other items while the band is on tour. The WaterWheel Foundation applied RFID tags to more than 2,500 items during the band’s tour last summer. The logoed items are awarded to concertgoers who support the foundation’s non-profit work.

WaterWheel’s RFID-tagged items were also on hand to be awarded to supportive fans when Phish performed at Madison Square Garden on New Year’s Eve.

By utilizing a new RFID software application donated by Truecount Corp. called TC Mobile Merch, WaterWheel Foundation has been able to dramatically reduce receive and pack-out times and achieve near perfect accuracy rates for cycle counts.

 

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