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RFID takes center stage at BCS championship game

RFID technology is set to take center stage during the BCS National Championship events planned for Jan. 7-9 at the Louisiana Superdome in New Orleans.

The AT&T Combine Challenge, which will be held prior to the national championship game between LSU and Alabama, will test participants ability to throw, dodge, and run like a professional football player. Through the use of RFID, the Combine Challenge athletes will be able to share their experiences and post pictures on social media outlets like Facebook and Twitter, amplifying AT&T’s marketing message.

RFID will allow participants in the BCS Combine Challenge to interact with social media, much like this fall's SI Heisman tour.

The project is utilizing RFID tags from Fish Technologies, while Brightline Interactive, a provider of gesture and touchscreen experiences, is powering the social media portion of the project. Brightline has developed similar gesture-based applications for the U.S. Army and for the Sports Illustrated Heisman Tour  presented by Nissan.

Click here to read more of RFID 24-7’s coverage on RFID and sports and social media.

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