RFID Talk Blog

Consumer-facing RFID apps continue to explode

In case you missed this week’s issue of RFID 24-7, we’ve posted the article here.

As the use of RFID explodes, the technology is being integrated into more and more consumer-facing applications. That was evident last week when Burger King announced that it is rolling out Coca-Cola’s RFID-enabled Freestyle soda machines to all 850 of its company-owned stores.

In another interesting consumer-facing use case, the Tampa Bay Lightning have embedded RFID into 10,000 team jerseys given to season ticket holders. The loyalty program allows fans to buy discounted items at the retail store and at concession stands.

Our final issue of 2011 looks at these applications as well as some of the more interesting consumer-facing use cases that developed this year.

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