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Avery Dennison RBI intros item-level tracking inlay

Avery Dennison RFID, a business of Avery Dennison Corp,, has introduced the AD-110m5, a new near-field inlay measuring just .91 x.20 in(23 x5 mm) that is expected to open new possibilities for applications that call for smaller, high-performance item-level RFID inlays.

The AD-110m5′s small size, along with its insensitivity to liquids, plastics and other RF-unfriendly materials, helps meet the demands of item-level tracking applications that are quickly gaining traction in a number of markets.

“We’ve seen a lot of situations where the business case for item-level tracking was there but the right inlay was not,” says Maggie Bidlingmaier, Avery Dennison RFID global director of sales and marketing. “The AD-110m5′s robust characteristics should meet those needs.”

Samples of the AD-110m5 are available now. Production quantities will be available during Q1 of 2012.

The inlay uses the Impinj Monza 5 microchip, which allowed for a smaller inlay design while maintaining high read/write rates and reliability. Avery Dennison RFID Product Manager George Dyche explains the new inlay’s unique set of performance characteristics.

“The AD-110m5 is a complete package for many item-level applications,” he said. “Not only is it one of the industry’s slimmest, its total surface area is one-third that of comparable tags while delivering similar performance. And, the AD-110m5 is also generally not fazed by many materials that typically interfere with RF signals, especially liquids. Combining those characteristics with the AD-110m5′s durable construction makes this inlay ideal for embedding right at the point when a product is being manufactured.”

Scot Stelter, senior director of product marketing for Impinj, says that the new inlay should enable many new RFID applications due to its ability to deliver unusually high sensitivity in a very small package.

“In tests with our near-field antennas and Speedway Revolution readers, we measured superior read performance on a variety of materials, which we attribute to the combination of Avery Dennison’s advanced antenna design capability and the industry-leading read sensitivity of the Monza 5 chip,” he said.

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