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Brazilian retailer memove adopts item level tagging; will consume 5 million tags in 2012

Brazilian apparel retailer memove has begun tagging all of its apparel items at the source of manufacture and is expected to consume five million tags next year as the firm pursues aggressive store expansion.

The first phase of the “Source to Floor” RFID solution for memove, a subsidiary of Brazil’s Valdac Global Brands, involves three stores this year. Each location will carry more than 40,000 tagged items. Memove plans to open 54 stores within the next five years, all utilizing RFID item level tagging. The first store opened in early October and is viewed as the first major retail deployment of RFID in Brazil.

This memove store in São Paulo is the first of 54 in the chain that will tag all items with RFID.

“The launch of the memove brand provided a great opportunity to fully utilize all the benefits of Impinj’s RFID technology, including the ability to tag clothing at the source of manufacture,” said memove’s Mario Bisordi. “Gaining inventory visibility and efficiency, improving customer experience, and providing an effective EAS solution has been a problem at other Valdac stores. Product turnover is very fast and the stores were only doing annual inventory. With RFID, we plan to take inventory weekly.”

Memove’s suppliers manufacture apparel in Brazil, China and other locations, using Impinj Monza RFID tags that are sewn into the labels of garments and encoded with serialized SKU data. Once received at the distribution center, memove utilizes RFID for tracking incoming goods, managing inventory, completing point-of-sale transactions (including self-checkout kiosks) and for electronic article surveillance (EAS).

Following a sale, the sewn in RFID tag will simplify the returns process. During the next phase of RFID implementation, memove will introduce additional capabilities to enhance the customer experience, including smart mirrors and other interactive devices. The RFID system in each store comprises six Impinj Speedway® Revolution readers, three Speedway xPortal readers and Impinj Brickyard antennas at the point of sale. RFsense, a Brazilian provider of RFID software and systems, provided system integration services and middleware software for the project.

“The memove store is a great example of the innovative projects being deployed in the retail apparel market today,” said Kerry Krause, vice president of marketing at Impinj.

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