RFID Talk Blog

JCPenney update: 100% deployment within four years

The RFID Forum at the University of Arkansas ended with a bang when JC Penney revealed it has rolled out RFID to all 1,100 stores in three product categories. Previously, the retailer was on record only as piloting the technology at 33 stores.

JCPenney is tagging all jeans items, bras and shoes, with tagging well into the millions of items. Frank Cassara, vice president of operations for the retailer, also revealed that while Penney has not seen a double-digit sales increase from RFID, deployment is still well worth the effort.

“We have not had a double digit sales increase to make this work, and if you are waiting for a double digit sales gain don’t wait any more,” said Cassara, who was not part of the final panel discussion but spoke as a member of the audience. “Without double digits you’ll get enough of an increase where it all makes sense for everyone.”

Penney has come under scrutiny for not updating the industry on its RFID initiative beyond the 33-store trial. Last month Macy’s issued a press release that said it plans to roll out item level RFID to all stores starting next year. Many expected JCPenney to follow-up with its own release, possibly at this week’s meeting.

“We’re not planning any press releases,” said Cassara. “The bottom line is we’ve tested this across three categories and we are out there in three big categories in 1,100 stores. My goal is to get 100 percent coverage in four years.”

Stay tuned to RFID 24-7 for more on JCPenney and a day two report from the show after a long flight back to Boston.

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