RFID Talk Blog

Retailers will “like” sales lift from RFID & social media/POS apps

With all of the recent focus on integrating RFID with social media groups like Facebook at sporting and entertainment venues, I got to thinking about how retailers like Walmart and JCPenney could use the technology in a similar fashion.

RFID is hot in retail. Item level tagging is exploding as retailers seek greater supply chain visibility and in-store accuracy. The ultimate goal is to reduce out-of-stocks and make for a better shopping experience by having more products on the store shelf when the customer needs them.

Since many retailers already have RFID infrastructure in place, how about taking the technology a step beyond visibility. Without much additional investment, retailers could utilize RFID for many of the same social media apps that are taking the entertainment industry by storm. For example, customers could “check-in” or “like” stores upon arrival and even receive special POS offers.

“Macy’s and JCPenney are adopting RFID for security and supply chain applications, but as they become more familiar with the technology, why wouldn’t they start doing “check-ins” and “likes,” says Patrick Sweeney, CEO of ODIN RFID. “More importantly, they could offer real time coupons so when you enter a store and check-in, you receive a coupon that expires in 30 minutes.”

For retailers, the ability to message the customer with real-time location based marketing that creates a sense of urgency could be huge. The end result could add up to additional sales uplift beyond the sales increases they have already projected from using RFID for inventory control.

We’re talking with some major retailers about this topic and will bring you their thoughts soon!

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