RFID
RFID Talk Blog

Tailgating 2.0: Burgers, beers & RFID

College football tailgating is going high-tech. The Sports Illustrated Heisman Trophy Tour, which will make a series of 10 stops at major games this fall, will feature RFID-enabled bracelets to enable college fans to share their experiences and upload photos on Facebook. The bracelets are expected to be passed out to hundreds of thousands of college football fans over the course of 10 weeks.

The social media aspect of integrating RFID with Facebook is exploding. Yesterday, RFID 24-7 reported that the NBA, NHL and MLB are all seriously considering the technology to improve the overall fan experience.

“Fans at this year’s Sports Illustrated Heisman Tour will enjoy the most digitally advanced tailgate in college football history,” Frank Wall, SI’s vice president and publisher, said in a statement. “The event delivers the DNA of SI though new technologies that fans will love.”

Additionally, a 2D barcode will be embedded into the weekly Sports Illustrated Inside College Football column, allowing fans to unlock bonus footage from the interview. The multi-platform technology program is sponsored by Nissan.

 

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