RFID Talk Blog

NBA, NHL, MLB consider RFID-enabled social media apps

Vail isn’t the only entertainment venue embracing RFID and social media apps. RFID 24-7 has learned that the NBA, NHL and major league baseball are all pursuing RFID for customer loyalty and social media apps. With a fan base of well over 100 million, those three sports represent only a fraction of the market potential for RFID-driven social media apps.

“I see an opportunity there for sure,” says Drew Nathanson, vice president of AutoID at VDC Research. “If they do build it, I think that people will come. If the NHL or NBA started doing something like that it would catch on pretty quickly with the other sports leagues.”

Patrick Sweeney, the founder and CEO of ODIN RFID, says that major league baseball, hockey and basketball are concentrating first on season ticket holders, for whom they would  like to supply one piece of media that they can use for the entire season. In addition, major league venues can then offer their best customers a VIP-kind of experience while gathering the data on ticket holders to determine the biggest spenders. Of course, an EpicMix-like app for basketball games and other sports would appear to be a slam-dunk.

“There is definitely some serious interest out there and the NHL is very interested in the technology,” says Sweeney, whose company produces the EasyConnect brand software that has enabled Facebook integration through RFID for clients like Vail, the Mercedes PGA championship, and others. “This is definitely a growing area for us.”

Sweeney says ODIN has several other high profile negotiations underway for the installation of RFID and kiosks at sporting events that enable fans to share event information as well as photos instantaneously.

This is an excerpt from this week’s lead story in RFID 24-7. Click here to read the entire article

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