RFID Talk Blog

Vail expands EpicMix program; will use more than 1M tags this season

How valuable are the 275,000 social media posts that Vail Resorts captured through the use of RFID-enabled ski passes last year? So valuable that Vail will offer free professional photos to all skiers who sign up for EpicMix this year in an effort to boost participation in EpicMix this ski season and capture additional social media impressions.

Additionally, Vail is expanding the EpicMic program from season ticket holders to all skiers, including individual day passes, meaning that every skier will receive RFID-enabled smart passes. When a guest’s photo is taken on the mountain, it can be sent to their EpicMix account by simply scanning their lift ticket.

Vail expects to purchase two million tags this season. Last year, 100,000 skiers signed up for EpixMix, which represented a 15 percent adoption rate.

Look for this week’s issue of RFID 24-7 for more details on Vail’s EpicMix program and how RFID and social media are seeing burgeoning growth in the sports and recreation industry. Click here to subscribe to the RFID 24-7 newsletter.

 

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