RFID Talk Blog

Serge Blanco realizes huge productivity gains from RFID deployment

Retailers continue to embrace item level RFID tagging, and that includes Serge Blanco, which operates 400 retail outlets in France and approximately 20 stores in 15 other countries including Ireland, Dubai, Russia and Italy.

Designed in France and produced offshore, Serge Blanco moves more than one million items of apparel through the supply chain each year to its own retail stores and select department stores. The company turned to RFID in 2009 to curtail frequent bottlenecks, a “lack of process speed and lack of reliability, and stock rotations that were too long and time per article too high,” says Mathieu Pradier, the company’s vice president of operations

GS1 recently shared a case study with RFID 24-7 that was produced for Apparel Magazine. Here is an excerpt from the case study:

Before the solution was deployed, it took a team of 10 to receive 25,000 items on a busy day. Now, just two workers can receive 35,000 items.

“Our objective was to really optimize the distribution channel, and this has been achieved,” says Pradier. “We have reduced entry and exit times for goods by almost tenfold, which means that we are now ready for business growth of 40 percent to 50 percent. … RFID is not a passing fashion. It’s a real solution.”

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