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Avery Dennison hits 1 billion mark for inlays

Avery Dennison RFID has shipped its one billionth ultrahigh-frequency (UHF) RFID inlay — an industry first – and company officials say they will hit the 2 billion mark much faster than the seven years it took to get to one billion.

“We are confident that our second billion chips will be shipped in much less than half the time it took to ship our first billion,” Jack Farrell, vice president and general manager of Avery Dennison RFID said in a release. “As use cases expand and companies invest in IT process improvements, RFID solutions become almost a mandate for the future. This is a very exciting time for the RFID industry.”

Avery Dennison RFID inlays are attached to or embedded in labels and tags produced by multiple label converting partners and distributed in more than 60 countries worldwide. By providing a unique identifier for individually tagged items that can be read without the line of sight required by traditional barcode systems, RFID-based systems can collect and organize data exponentially faster and more accurately.

Over the past year, Avery Dennison RFID inlays have become more widely used by major apparel brands and retailers in item level marking systems. Retail item level tagging is expected to drive much of the growth in RFID during the next 12 months.

Avery Dennison sees UHF applications expanding beyond supply chain and into healthcare, authentication and transport logistics, as well as retail apparel. In addition to pioneering the use of UHF inlay applications, the company has moved into the established HF RFID space to facilitate the growth opportunities presented by that technology.

“We are excited about the overall future growth of RFID in both UHF and HF,” said Maggie Bidlingmaier, Avery Dennison RFID global director, sales and marketing. “The recent momentum in near-field communications technology, enabled by RFID-equipped smart phones, is particularly exciting, as it opens up the opportunity for many new applications for consumers as well as businesses.”

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