RFID
RFID Talk Blog

2012 London Olympic Games may utilize biochips with athletes

We’ve seen RFID playing a greater role in the sporting world lately, but it looks like the 2012 Olympic Games in London will take the technology to the next level by actually implanting RFID chips in athletes for athlete tracking, accessing secure areas and for use with purchases.

Rumors began flying late last week, on April Fool’s Day nonetheless, and Finextra Research posted a blog report on its web site with the following comment from Mary Coleman-Brace, the spokesperson for the LOCOG:

“While some may consider this invasive, it is a tried and tested technology and we hope to incentivize athletes by offering them discounts on a range of Olympic village services, also offering spot prizes for those that participate in the program. We believe that this sets the tone for future Olympic village constructs by defining a truly innovative security and payments device that the athlete can carry with them at all times. It also enables us to track the athletes and we’re looking at trialing the integration of the RFID technology in respect to performance measurement for elements like track-and-field race timings also.”

Patrick Sweeney, CEO of RFID provider ODIN, knows a thing or two about Olympic Games. He spent five years training for the Olympics, and was resident at the US Olympic Training Center. He says that since the tags will carry a very limited read range, athletes won’t be able to take advantage of the technology for social media apps.  Click here to read Patrick’s blog about the opt-in Olympic RFID program.

EmailFacebookTwitterShare

windows 7 key generator

windows 7 key generator

windows 7 activation crack

windows7 activation crack

free winrar

free winrar

free winzip

free winzip

winzip activation code

winzip activation code

winzip freeware

winzip freeware

windows 7 product key

windows 7 product key

windows 7 ultimate product key

windows 7 ultimate product key

winrar free

winrar free

winzip free download

winzip free download

winzip free download full version

winzip free download full version

windows xp product key

windows xp product key

free winrar download

free winrar download

windows 7 crack

windows 7 crack

winzip registration code

winzip registration code

winrar free download

winrar free download

download winrar free

download winrar free

winrar download free

winrar download free