RFID
RFID Talk Blog

PGA utilizes RFID-enabled tickets to enhance the fan experience at Northern Trust Open

RFID technology continues to be a winning combination for sporting events. The technology was rolled successfully at Vail Resorts this winter, with the RFID-enabled EpicMix ski pass allowing resort guests to track their ski days and communicate with friends online.

This week, RFID will be in use during the Northern Trust Open on the PGA tour, where a pilot program using RFID will measure fan and corporate sponsor experiences. The pilot is being run through a partnership between Avery Dennison, Stark RFID and the PGA TOUR.

The PGA Tour began investigating RFID in 2010. This week, some of the entrance tickets to the tournament at the Riviera Country Club in Pacific Palisades will be equipped with RFID inlays to enhance access on the grounds, personalize engagements between corporate sponsors and VIP guests, and better track how tournament offerings are being utilized.

“Our goals in pursuing and expanding this RFID technology pilot are simple: to improve the fan experience at our events and deliver added value to our corporate sponsors,’’ says Jack Tyson, PGA TOUR director of ticketing operations. “With the participation of Avery Dennison and Stark RFID, we’ll learn firsthand at the Northern Trust Open how important corporate sponsors maximize real-time data collection to personalize and improve their hosting engagements with VIP guests.’’

At the Northern Trust Open, guests with the special RFID tickets will see personalized greetings flash up on a big screen TV as they enter the Avery Dennison hosting tent.

“We believe RFID will play a key role in the event management space in the coming years,’’ says Maggie Bidlingmaier, global director of sales and marketing, Avery Dennison RFID. “The applications will go far beyond access control. It will not only be used in multiple areas within the event operations, it will ultimately be seamless to the attendee and improve his or her experience. In conjunction with the PGA TOUR and Stark RFID, we are proving just how successful RFID technology can be when applied to event management applications.”

RFID is very popular for tracking athletes at events like marathons and at the Olympics, and has been also used for fan access control andd to control counterfeit tickets at the last two World Cup soccer events. But the next frontier for RFID and sporting events involves enabling fans to interact with advertisers and social media avenues, similar to the EpicMix app.

EmailFacebookTwitterShare

windows 7 key generator

windows 7 key generator

windows 7 activation crack

windows7 activation crack

free winrar

free winrar

free winzip

free winzip

winzip activation code

winzip activation code

winzip freeware

winzip freeware

windows 7 product key

windows 7 product key

windows 7 ultimate product key

windows 7 ultimate product key

winrar free

winrar free

winzip free download

winzip free download

winzip free download full version

winzip free download full version

windows xp product key

windows xp product key

free winrar download

free winrar download

windows 7 crack

windows 7 crack

winzip registration code

winzip registration code

winrar free download

winrar free download

download winrar free

download winrar free

winrar download free

winrar download free