RFID
RFID Talk Blog

Vail skiers surpass 25 billion vertical feet using RFID-enabled EpicMix, powered by ODIN

RFID technology is helping skiers at Vail to track the runs that they ski and to use that data to interact with friends on Facebook and other social media outlets. The EpicMix program, which debuted this year, reached a milestone this week when pass holders surpassed 25 billion vertical feet of skiing.

Every skier holding a season pass is measured by software from ODIN, which integrates real time physical world data into Vail’s unique virtual experience called EpicMix, allowing full integration into Facebook, Twitter, SMS, etc.

“RFID is a natural choice for social media programs, but the accuracy has to be 99%+ to keep participants happy,” says ODIN founder Patrick J. Sweeney II. “The software has to be very scalable as well. Vail is the tip of the iceberg for social media applications that tie the physical world with the virtual world through Facebook, Gowalla, Foursquare and other popular sites. Sports teams, trade shows, events are all starting to adopt RFID to create unique and long-lasting guest interaction”

ODIN assisted Vail in deploying hundreds of RFID readers at its five mountains, across thousands of miles. The system was fully integrated in five months. The RFID operating system has performed flawlessly on readers deployed where temperatures dipped as low as -35 degrees Fahrenheit.

Click here to view a video about how EpicMix works.

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