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Truecount partners with Motorola; may announce first retail client by end of year

Truecount, a provider of RFID software solutions for the retail industry, has joined the Motorola Solutions’ Partner Program, which will allow Truecount to provide RFID hardware integration and solutions for its clients across the retail supply chain.

Truecount, founded this fall by former American Apparel RFID guru Zander Livingston, will leverage Motorola’s RFID technology to help retail clients dramatically reduce inventory and replenishment-related expenses, while boosting efficiencies and supply-chain visibility.

Truecount is expected to announce its first major retail customer by the end of the year or early 2011. RFID 24-7 has learned that Truecount’s first client is likely one of the national retailers included in the Item Level RFID Initiative announced on Nov. 1.

Livingston says that without an accurate view of what is happening within the supply chain, retailers cannot make accurate forecasts, control shrinkage or balance inventories. “Truecount’s RFID platform, in tandem with Motorola RFID technology, can achieve up-to-the-minute inventory visibility that is 99+ percent precise. That degree of accuracy is a huge competitive advantage for retailers.”

According to reports issued by Harvard Business School, the retail supply chain faces significant challenges relating to visibility and balancing inventory, with out-of-stock items costing the top 100 retailers an estimated $69 billion annually.

“For retailers, the question is not if they will integrate RFID technology into their processes, but when. And when they decide, Truecount and Motorola will be ready with the right solution to meet their needs,” says Livingston.

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