RFID Talk Blog

Final thoughts on RFID Live

Bumped into industry analyst Michael Liard on the flight back to Boston following RFID Live last week. It’s always great to get post-show opinions from the experts, so I thought I would share our conversation.

But before I get there, my first impression of the show was just how much things have changed since last year. Live was simply depressing last year. It wasn’t the show’s fault, but the economic time we were in. Nothing was happening. We’re not out of the hole, but things are certainly trending up, especially in RFID. The tech sector continues to rebound, as witnessed by financial results this week from Apple and Microsoft, which reported record earnings on Thursday.

In general, the product news and partnerships that came out of Live this year were of high value for the industry.  It was interesting to see vendors sharing booth space and collaborating on RFID solutions during presentations and panel discussions. The partnership between ODIN and Savi is one great example.

“We witnessed ecosystems of partners sharing booth/exhibit space to demonstrate and showcase total solutions while others shared presentations, panels, and press releases as collaborators on market messaging,” said Liard, RFID practice director for ABI Research. “It was good to see an emphasis on partner-based end-to-end solutions in several conversations, conference sessions, and on the show floor.  And, according to many exhibitors and ‘non-end-user’ attendees, end user traffic, interest, and awareness levels were high.”

Liard noted that RFID Live also demonstrated a growing emphasis on RFID as a complement to other auto ID, sensing, and location input technologies that can be integrated into enterprise operations.

“Within RFID technology itself there are several types of technologies than can be leveraged together: passive, active, and/or semi-active (battery assisted passive),” says Liard. “Each has its unique features and capabilities to satisfy specific end-user requirements and business objectives. And, RFID is increasingly converging and co-existing with other technologies such as barcode, sensors, Wi-Fi, WLAN, cellular, GPS, M2M, etc.

“In addition, some of the market messages communicated at RFID Live provided further evidence that an increasing number of ISVs, platform providers, and systems integrators have adopted a technology agnostic approach to solutions development. In my opinion, embracing the ‘RFID is not a silo viewpoint’ and enabling partner-based end-to-end solutions are critical to pushing the RFID industry forward.”

Let us know your thoughts on the show!

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