RFID Talk Blog

Savi and ODIN announce partnership; is there more to the deal?

I just returned from a press conference with ODIN technologies and Savi, who are partnering to offer the first and most comprehensive software platform leveraging both passive and active RFID technologies.

Here’s the big question. If ODIN and Savi are such a great match, why not merge? The deal makes me wonder if the first contact Savi made with ODIN was in the form of a buyout offer.

But it’s probably not the right time for ODIN to sell. For starters, the company is on fire, having announced five deals in six months, including renewing its contract with Airbus and an asset tracking solution with Dell Direct. So it’s easy to see why ODIN founder and CEO Patrick Sweeney would rather go along for the ride, especially as the RFID sector heats up once again.

Additionally, it’s a good bet that ODIN would fetch far more value in a few years when it is viewed as more of a software firm than a services provider. Then, don’t be surprised if a company like IBM or Motorola were to scoop up ODIN. Also, don’t be surprised to see ODIN file for an initial public offering in 12-18 months if current increases in revenue remain constant.

Check back for more in-depth coverage of the ODIN-Savi partnership and what it means to the industry.

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