RFID Talk Blog

RFID tracks attendees at RFID Live event in Orlando

Just arrived at RFID Live in Orlando, where my RFID-enabled conference badge will track my whereabouts at the show and help exhibitors track visitors to their booth and educational session speakers to see who attended their track. UPM Raflatac and Lygase RFID Solutions introduced the new system, which provides real-time, instantly actionable information on attendee behavior and other key variables.

The Smart Events™ system solves critical business challenges for four key groups of event stakeholders, including venue owners, exhibitors, event organizers and attendees. Venue ownersd are able to use the technology to track employees and assets, reducing the theft of valuable items.

Event organizers can provide exhibitors with real-time data or end-of-day performance reports, generating new fee streams while making a powerful business case for high cost corporate sponsorships and exhibitor packages. In addition, the solution allows event organizers to provide onsite security at a reduced cost.

Exhibitors can elect to pay for access to unprecedented event data such as the number and corporate affiliation of their booth visitors, the times of day or portions of their booths that were busiest and  booth dwell times. Lead capture reports are generated with scores, which provide sales personnel with quantifiable data so they can determine the prospects with whom to follow up with highest priority.

So I guess it’s no longer possible to escape from conventions any more. Maybe my badge will track my time when I duck out of the show for a mid-day run!

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