RFID
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FloraHolland orders 250K passive tags from Omni-ID

Omni-ID has won an order for about 250,000 RFID tags from FloraHolland, a horticulture and flower industry auctioneer. The firm will use the tags to tag and track trolleys that transport flowers and plants throughout the supply chain. Omni-ID partner Mieloo & Alexander, business integrators specializing in RFID-enabled process improvement, co-developed the complete UHF RFID solution to meet FloraHolland’s requirements.

As part of a redesign of 270,000 auction trolleys used for logistical processes throughout FloraHolland’s entire supply chain, every auction trolley will be tagged with passive UHF RFID tags over the next two-and-a-half years.

Omni-ID’s Max ABS tags showed near-perfect read rates near water-filled buckets, in a high humidity environment, and with obstructed line-of-sight visibility of the tags.

Tom Pavela, Omni’s CEO, says that his firm is expanding into a number of new markets after solidifying a stronghold in the IT asset tracking sector. “Omni-ID’s ultimate goal is to revolutionize business and demonstrate immediate customer benefits, regardless of market,” says Pavela. “By using Omni-ID RFID tags to provide greater insight into its supply chain and the real-time state of its trolleys, FloraHolland will be able to continue its reputation as a high-quality auction network with the most cost-effective model.”

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