RFID Talk Blog

Revlon, Walgreens achieve positive results from RFID

Proctor & Gamble may have decided to de-emphasize tagging of in-store displays at Wal-Mart stores, but Revlon is getting a maximum return from a similar tagging program with Walgreens. Revlon and Walgreens announced this week that RFID has substantially increased the average execution of tracked promotional displays across the drugstore chain.

 

The two companies are now moving forward with an upgrade to the GOLIATH RFID system that Walgreens implemented late last year. The system uses patented RFID?based technology to determine the location and execution of in-store promotional displays. The upgraded system extends accurate monitoring and locating capabilities to include EPC tags placed on the displays and represents a significant leap forward in RFID technology.

 

“The information GOLIATH provides is a game-changer for us,” David Van Howe, Vice President of Purchasing for Walgreens, said in a press release. “Not only does it help us identify and purchase more effective programs, our store operations teams are embracing the Goliath data to improve execution throughout our chain.”

 

Stay tuned for more information in next week’s issue of RFID 24-7.

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