RFID
RFID Talk Blog

TI re-org ships most RFID ops to Germany; England out as RFID VP

 

Texas Instruments’ Dallas RFID operation is the latest victim of the recession. TI announced on Monday that it is reducing its work force by 12 percent, or 3,400 employees. Included in that group are nearly all of the RFID employees in Dallas. Julie England, a VP at TI and the general manager of the RFID Systems Division, accepted early retirement on Tuesday. At one time, she oversaw about 200 employees.

 

The TI news appears to be the biggest ax to fall yet on the RFID sector, as the technology industry battles the downtrodden economy. The RFID sector has seemingly held up fairly well during the downturn, in part because of the benefits that companies like retailers have to gain by deploying the technology, especially during lean times. Asset tracking in the financial industry is another hot application.

 

A note published by ABI Research says that TI has realigned its RFID IC operations into its existing Advanced Embedded Control (AEC) unit. The AEC unit is a part of TI’s Embedded Processing group. Contrary to earlier reports, TI is not shuttering its entire RFID IC business. However, RFID will now be supported by a much smaller team that will operate primarily from Freising, Germany.

“TI took a hard look at its RFID business and decided that some changes – in the form of a strategic reset – were in order,” says Michael Liard, ABI Research’s RFID Practice Director. “Primary reasons for the reset include a reaction to current economic conditions, increasing TI’s platform and product synergy, and focusing efforts on catalog expansion.
 
“The company has also ceased research and development efforts in e-ID/e-government markets such as e-passports. However, TI will continue to compete in its traditional core RFID IC markets such as automotive, animal ID, and contactless cards,” he says.

 

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