RFID
RFID Talk Blog

RFID takes center stage during tonight’s FedEx BCS bowl game

 

OK, so it’s the eighth day of January and we still haven’t crowned a national champion for college football. Does anyone really care anymore? Well, tonight’s FedEx BCS national championship game between Florida and Oklahoma just took on added meaning. During the halftime show, Ford will demonstrate how Tool Link helps contractors track tools aboard 2009 Ford F-150, F-Series Super Duty pickups and E-Series vans, via Ford’s new dashboard display, DeWALT’s Tool Link system and rugged RFID tags, and ThingMagic’s Mercury5e embedded readers and customized antennas. How cool is that?

 

“Ideally, consumer level RFID applications are invisible, helping people with a task while the technology is simple to use and unobtrusive.  Tool Link is an excellent example of this – after tagging important and valuable tools, contractors get a dashboard inventory of what’s aboard simply by turning on the ignition,” said Ravi Pappu, ThingMagic co-founder and head of ThingMagic’s Advanced Development Group. “It’s this ease of use and hidden complexity that makes Tool Link ideal for exposure on national TV, to visually demonstrate an interesting and helpful RFID consumer application for asset tracking.”

 

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